In 2021 Lemon & Paeroa introduced a marketing campaign named "Place Manu". It commenced using a man in Place, dressed in a space suit, who jumps from a platform to free drop to the bottom, and at some point landing in a pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa begun Manu Applied Sciences Aotearoa (MASA) which experienced